Radio Nova, has increased its audience by 20% in the latest JNLR radio ratings. The figures, which cover the 12-month period up to the end of June, now give the station 30,000 * listeners in North Kildare, cementing its reputation as the fastest growing radio station in Kildare. The results come as the station prepares to celebrate its 2nd birthday next month.
“We’re very excited by this latest set of results”, said CEO Kevin Branigan. “Not only do they show an extremely strong overall result, we have achieved huge growth across all of the key demographics in Kildare, clearly showing that Nova continues on a strong upward trajectory”.
In addition to his 30,000 listeners in North Kildare, Branigan also points out that the station now has 140,000** listeners across the Dublin commuter belt, including Dublin, Kildare, Meath and Wicklow, an increase of 19% from this time last year, showing that the station has a unique cross-generational appeal.
He also points out that 28% of 15-34 year olds and 25% of 20-44 year olds in Kildare now listen to the station, evidence that Nova has brought something new to what was previously considered to be a saturated market.
“In 2010 our goal was to bring something different to listeners. We’ve managed to entice listeners away from other stations by providing a unique mix of music, featuring the greatest-selling artists of all time, along with credible presenters – and it’s clear that this has proven immensely popular”, he said.
Nova launched in September 2010, into the height of recession and in what was considered to be an already saturated market. The station has experienced strong ratings growth to date, having exceeded its own listenership projections by 20% and being unique amongst radio startups in being on target with its business plan.
Nova broadcasts to North Kildare on 100.5 FM and is backed by some of the most experienced names in broadcasting in Ireland including Dermot Hanrahan, Pearse Farrell, Des Whelen, Mike Ormonde and Branigan.
* JNLR/Ipsos MRBI, 2012/2. Kildare weekly
** JNLR/Ipsos MRBI, 2012/2, Dublin commuter weekly