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January 14, 2013

Dedicated Irish Horse TV Channel Set to Launch

irish-horse.jpg A new online TV channel dedicated to both Irish Horse Racing and Irish Sport Horse disciplines is ready to air from early February 2013.  Irish Horse TV will be the first Irish station of its kind which combines flat and jump racing, excluding live racing, with the Olympic disciplines of show jumping, eventing and dressage as well as other equestrian pursuits.  The station will be targeted at both a domestic and an international audience and will serve to reinforce Ireland’s image as the ‘Land of the Horse’.

The project is the brain child of Kildare TV, an online station which has a proven track record in creating specialized TV stations and has pioneered online TV in Ireland with the creation of Kildare TV, Leinster GAA TV and GAA Handball TV.

Len Regan, Managing Director of Irish Horse TV said, “We have been working hard for the last two years in a bid to bring all of the elements of the Irish Horse together.  The Horse Racing and Sport Horse industry has a combined value of €1.5 billion and we are very pleased that we could bring all of the relevant stakeholders together to essentially promote and celebrate the very best of the Irish Horse Racing and Sport Horse industries.  We are delighted that horse racing and sport horses will both be represented on the channel, which will deliver a wide range of programmes to promote Ireland’s image as the Land of the Horse.”

The equine industry has warmly welcomed the initiative with Horse Racing Ireland (HRI) and Horse Sport Ireland (HSI), the respective Governing Bodies for the racing and the sport horse sector coming on board with the new channel as founding partners.  Sponsorship has also been secured from other stakeholders including the RDS and The Irish National Stud.

The content of the channel will be varied in a bid to maximise audience share and viewership while a core panel of presenters and contributors is being established and applications are coming in for this.

More details of the content, programming, etc will be announced on the 5th February when the station is officially launched.

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