Best Licensed Brand Gifting Product or Range
Newbridge Silverware wins ‘Best Licensed Brand Gifting Product or Range’ at a lavish awards ceremony in London for its GUINNESS® by Newbridge Silverware.
At the annual Brand & Lifestyle Licensing Awards, which were held at The Dorchester in London, GUINNESS® by Newbridge Silverware was announced as the winner of the Best Licensed Brand Gifting Product or Range. Beating tough competition from fellow nominees including The Jamie Oliver Gift Range for Debenhams and Kellogg’s Vintage Gift Range from Kimm & Miller, the award is a testament to the unique design and quality of the collaborative jewellery, gift and homeware range.
Speaking of the win, William Doyle CEO of Newbridge Silverware commented, “This award is a testament to the entire team from both companies who are behind the design and creation of this impressive collection. It is great to be recognised by this prestigious award and to win against some world class competition.”
Shane Grogan, Senior Licensing Manager for Diageo added, “This is a fantastic achievement and I am delighted for everybody who was involved in the project from its inception. This is a testament to how our licensing strategy has always been centred on building brand equity for GUINNESS® while offering consumers many unique opportunities to enjoy the brand in new channels and occasions. We strive to enhance consumers’ perception, understanding and acceptance of GUINNESS®’ and one of its greatest strength being its distinctivity, which certainly comes through in this range. Newbridge Silverware has proven an exceptional partner on this collaboration as their extensive heritage and design-driven, premium approach perfectly aligns with core GUINNESS® brand values and equities”.
The partnership between GUINNESS® and Newbridge Silverware sees the two iconic brands coming together to produce a carefully created premium collection of jewellery, homeware and gifts that reflects the rich history of crafting expertise and excellence that is synonymous with both companies.
GUINNESS® by Newbridge Silverware represents more than three years of joint research and development by the two brands. The collection includes stunning jewellery, stylish yet practical homeware, and desirable decorations featuring the exquisite attention to detail one has come to expect from both companies.
The full GUINNESS® by Newbridge Silverware range can be viewed and purchased in selected stockists, at the Newbridge Silverware Showrooms, Co. Kildare, at the GUINNESS® Storehouse, St. James’s Gate and online at www.NewbridgeSilverware.com/Guinness.
