Official car partner for 2016.
The Curragh Racecourse has agreed a new partnership with Finlay Volvo to be their official car partner for 2016. Details were announced at the Curragh based stables of Michael O’Callaghan who helped launched the partnership with his Classic race contender Blue De Vega.
The agreement will see the display of Volvo cars throughout the enclosure on race days, to include the recently launched XC90 and the new S90 which is due to be unveiled in Ireland this summer.
A variety of other marketing and promotional initiatives will be put in place as part of the agreement. This will include the inaugural running of the Finlay Volvo Handicap to take place during the Dubai Duty Free Irish Derby Festival in June and an exclusive offer available to anyone purchasing a Volvo from now until 31st March to receive a pair of complimentary Curragh Racecourse 2016 Memberships valued at 350 euro.
Gary Finlay, Sales Director of Finlay Volvo, commented
“We are thrilled to embark on this exciting partnership with The Curragh Racecourse. Both organisations have a long standing history in the county of Kildare & being able to associate our Volvo brand with such a great organisation is an honour to Finlay’s.” he added “Our customer’s will also benefit from the partnership with great offers and promotions for The Curragh Racecourse throughout the year. We are excited for the year ahead and look forward to a successful partnership for the 2016 racing season.”
Evan Arkwright, Commercial Manager of the Curragh Racecourse, commented
“We are delighted to develop a partnership with Finlay Volvo and look forward to working with them in order to showcase their range of vehicles to our racegoers throughout the 2016 Curragh season together with providing them with a variety of great offers and benefits to attract their customers to enjoy a day at the races,” he added, “Adding such a prestigious brand as Volvo to our portfolio of sponsors and partners is a very positive boost for the racecourse as the start of our 2016 season fast approaches.”
